Boatgear set a new course by rebranding from Tenob Wholesale Marine, and today the company is thrilled to report that the journey has been nothing short of smooth sailing. This strategic shift has propelled Boatgear into deeper waters of growth and innovation, strengthening its position as a trusted supplier of marine gear and equipment worldwide.
The rebrand was more than a name change—it was a decisive tack toward a future that reflects the company’s expanded product range and global partnerships. Under the Boatgear banner, the business has charted new waters, delivering quality marine gear to boating professionals and enthusiasts across international markets.
“Rebranding to Boatgear was about steering our brand toward a horizon that truly represents our vision,” said Danny Bassi, Director. “The response from our customers and partners has been overwhelmingly positive, and we’re excited to keep the wind in our sails as we continue to grow.”
Since the rebrand, Boatgear has firmly anchored its reputation by introducing innovative products such as the Searebbel Autopilot, Acoustica Soundproofing, Frigomar Marine Air Conditioning and Razeto and Foresti Door Hardware —propelling them into the superyacht waters. “With these advancements, we’re charting a course toward premium marine solutions while staying true to our commitment: exceptional service, trusted support, and product excellence under a name that resonates globally”
For more information about Boatgear and its range of marine products, visit www.boatgear.co.nz
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